Joina City Zimbabwe Case Study

Strengthening the Digital Presence of Zimbabwe’s Most Iconic Shopping Destination

An ongoing creative and digital partnership supporting Joina City’s growth across social media, content, website infrastructure, and brand communication.

Social Media • Website • Content • Design • Event Coverage

Project Snapshot

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Overview

Joina City is Zimbabwe’s largest indoor shopping mall and one of the country’s most recognisable commercial landmarks. Managed by New World Property Managers, it operates both as a high-traffic retail destination and as a brand with its own audience and identity. Kakic partnered with Joina City to support and expand their digital presence through consistent content, platform growth, and ongoing creative collaboration with their in-house marketing team.

THE OPPORTUNITY

Joina City already held a strong position within Zimbabwe’s retail landscape. The focus was not to redefine the brand, but to strengthen how it communicates and operates digitally

• Build a more active and engaging online presence
• Expand visibility across multiple platforms
• Improve access to information for visitors
• Support ongoing marketing and communication efforts

At the time, the digital presence was primarily centered on a single platform, with room to grow in both reach and consistency.

OUR APPROACH

What we Delivered

Results

Joina City’s digital presence now reflects the scale and activity of the physical space, with consistent content, improved accessibility, and sustained audience growth.

• From 5,000 → 39,000+ followers
• Multi-platform presence established
• Thousands of monthly website visitors
• Stronger engagement across channels

Visual Showcase

SERVICES USED

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Let’s Build Something Like This

We help brands and commercial spaces build strong, consistent digital systems that perform over time.

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