Joina City

Web & Digital System

Joina City Advertising Platform

Kakic Universe developed a dedicated advertising platform for Joina City that turns its wide range of digital, static and activation spaces into a structured, easy-to-explore sales experience. The system helps prospective advertisers discover and compare opportunities, request tailored quotes, and gives the Joina City team a centralised way to capture enquiries, manage advertising information and monitor basic platform activity.

Campaign Strategy Design Web and Digital

Project Snapshot

A custom digital sales platform built to make Joina City’s advertising inventory easier to discover, compare and enquire about.

Client Joina City

Industry Retail / Property

Scope Advertising catalogue, space discovery, comparison tools, quote-request workflow, lead capture, email notifications, content management and basic analytics.

Project Date / Period To be added

Services

Campaign Strategy Design Web and Digital

Overview

Moving Joina City’s advertising offering from static information into a purpose-built digital enquiry and lead-capture system.

As Joina City expanded its advertising offering across LED screens, static placements and mall activations, the opportunity was to create a more effective way for potential advertisers to understand what was available and take the next step. Kakic Universe designed and developed a dedicated advertising system at advertise.joinacity.co.zw. The platform brings the inventory into one structured digital experience, allowing visitors to browse advertising spaces, view specifications and media, compare options and request a quote for one or multiple spaces. Behind the public experience, enquiries are captured as organised lead records, assigned a reference and routed to the relevant team, giving Joina City a stronger foundation for handling advertising interest.

Gallery

A look at the platform experience, from advertising-space discovery through to comparison and quote requests.

The Opportunity

The challenge was not simply to put a rate card online, but to make a complex advertising inventory easier to understand and easier to convert into enquiries.

Joina City offers very different advertising products: rooftop and street-level LED screens, a naked-eye 3D display, bridge and mall placements, building surfaces, parking inventory and activation opportunities. Presenting these only through individual documents or manual explanations makes comparison difficult and adds friction to the sales process. We saw an opportunity to build a dedicated digital system where advertisers could explore the inventory visually, compare relevant options, carry their selections into an enquiry and submit campaign information in a structured way. At the same time, Joina City needed the information and enquiries to remain editable and manageable internally rather than being locked into static web pages.

Our Approach

We approached the project as a digital sales tool rather than a conventional brochure website, connecting customer discovery with structured lead capture.

Centralise the Advertising Inventory

We brought Joina City’s digital screens, static placements and activation opportunities into one structured catalogue rather than treating them as disconnected rate-card items.

Make Discovery Easier

Spaces were organised with searchable and filterable information, visual media, specifications, availability and pricing or quote status so advertisers could quickly understand their options.

Help Advertisers Compare

We built comparison functionality that allows visitors to select multiple advertising spaces and review them side by side before deciding what best fits their campaign.

Connect Browsing to Enquiries

Selected spaces and packages can carry directly into the quote-request flow, reducing repetition and keeping the enquiry connected to the visitor’s original interest.

Structure Lead Capture

Submitted enquiries are stored as lead records with customer, campaign and selected-space information, while configurable email notifications alert the relevant team.

Keep the System Manageable

We developed editable management controls for advertising records, media, ordering, availability, pricing visibility, contact information and basic reporting so the system can continue evolving with Joina City’s inventory.

What We Delivered

A connected set of public-facing and administrative tools designed around the full journey from interest to enquiry.

Custom Advertising Platform

A dedicated advertising system developed specifically around Joina City’s sales, discovery and enquiry journey.

Advertising Space Catalogue

A structured catalogue covering digital LED screens, static advertising placements and mall activation opportunities.

Space Detail & Media Experience

Detailed advertising-space views supporting descriptions, specifications, pricing information, featured imagery, galleries and video content.

Compare Spaces Tool

Frontend comparison functionality allowing advertisers to select and review multiple spaces before making an enquiry.

Quote Request Workflow

A structured enquiry flow supporting one or multiple selected spaces, package carryover, campaign details and a confirmation reference after submission.

Lead Capture & Notifications

Submitted quote requests are captured as organised lead records within the system and automatically routed to the relevant team for follow-up.

System Management Controls

Administrative controls for managing advertising spaces, media, ordering, availability, pricing visibility, contact information and enquiry-routing settings.

Basic Performance Reporting

Internal tracking for advertising-space detail views and overall enquiry volume, giving Joina City an initial view of platform interest and activity.

Production Highlight

The platform required us to translate a varied physical advertising inventory into a clear digital product catalogue without losing flexibility.

Each advertising space needed to support its own category, format, location, availability, pricing information, specifications and media while still feeling part of one consistent browsing experience. We developed the system so Joina City can continue editing and reordering spaces, updating content, controlling price visibility and managing media as the advertising inventory changes. The quote flow connects directly to selected spaces and packages, allowing a visitor’s choices to carry forward into the enquiry. Submitted requests are captured as traceable lead records and automatically routed to the relevant team, creating a clear handoff from the public platform to the people managing advertising enquiries.

Results

The result is a more structured advertising journey for prospects and a stronger digital foundation for Joina City’s advertising sales process.

The platform gives Joina City a single destination where potential advertisers can explore its advertising inventory instead of relying only on manually shared rate cards and explanations. Visitors can search and filter spaces, review detailed information, compare multiple options and submit a quote request tied to the spaces that interest them. Internally, enquiries are stored as lead records with references and notifications, creating a more organised trail of advertising interest. Basic space-view reporting also begins to show which opportunities attract attention. Beyond the immediate website, the system establishes a scalable foundation that can continue evolving as Joina City expands its advertising products, reporting and lead-management processes.

Visual Showcase

Selected screens from the platform showing how Joina City’s advertising inventory is presented, compared and converted into enquiries.