Afya Pap (Baobab Circle) Case Study

Simplifying Digital Healthcare Through Animation. A series of multilingual animated explainer videos designed to support Afya Pap’s entry into the Zimbabwean market — making complex health technology accessible, clear, and engaging.

Animation • Explainer Videos • Healthcare • Multilingual Content

Digital health promotional campaign for Baobab Circle’s Afya Pap app. Kakic Business provided the graphic design and instructional content to help patients track glucose and blood pressure readings manually on their mobile devices.

PROJECT SNAPSHOT

Client
Baobab Circle (Afya Pap)

Industry
HealthTech / Digital Healthcare

Scope
Market Entry Campaign Support

Services
Animation • Explainer Videos • Localization

Overview

Afya Pap, developed by Baobab Circle, is a digital healthcare platform designed to help users manage chronic conditions such as diabetes through mobile technology.

As part of its expansion into Zimbabwe, there was a need to clearly communicate how the platform works in a way that is accessible to a broad audience.

Kakic partnered on this initiative to create animated explainer content that simplifies the product and supports its market entry.

Digital health promotional campaign for Baobab Circle’s Afya Pap app. Kakic Business provided the graphic design and instructional content to help patients track glucose and blood pressure readings manually on their mobile devices.
Digital health promotional campaign for Baobab Circle’s Afya Pap app. Kakic Business provided the graphic design and instructional content to help patients track glucose and blood pressure readings manually on their mobile devices.
Digital health promotional campaign for Baobab Circle’s Afya Pap app. Kakic Business provided the graphic design and instructional content to help patients track glucose and blood pressure readings manually on their mobile devices.

The Objective

The goal was to:

The content needed to balance accuracy, clarity, and accessibility.

Digital health promotional campaign for Baobab Circle’s Afya Pap app. Kakic Business provided the graphic design and instructional content to help patients track glucose and blood pressure readings manually on their mobile devices.

Our Approach

Clarity First
Breaking down complex processes into simple, easy-to-follow visuals.

Structured Storytelling
Each video focused on a specific function of the platform.

Localized Communication
Ensuring the content resonates with local audiences through language and context.

What We Created

We produced a series of animated explainer videos covering key aspects of the Afya Pap platform:

Digital health promotional campaign for Baobab Circle’s Afya Pap app. Kakic Business provided the graphic design and instructional content to help patients track glucose and blood pressure readings manually on their mobile devices.

Application Overview

Explaining the platform and its core purpose.

Digital health promotional campaign for Baobab Circle’s Afya Pap app. Kakic Business provided the graphic design and instructional content to help patients track glucose and blood pressure readings manually on their mobile devices.

Blood Sugar Monitoring

Demonstrating how the app reads and tracks blood sugar levels.

Digital health promotional campaign for Baobab Circle’s Afya Pap app. Kakic Business provided the graphic design and instructional content to help patients track glucose and blood pressure readings manually on their mobile devices.

How to download the Application

Step by step tutorial on how to download and install the application

Subscription & Payments

Explaining how users can subscribe and make payments using EcoCash.

Multilingual Accessibility

To ensure accessibility across Zimbabwe’s diverse audience, each video was produced in:

This allowed the content to reach and resonate with a much wider user base, improving understanding and adoption.

Impact

The animated content supported Afya Pap’s entry into the Zimbabwean market by:

The project demonstrates how animation can simplify complex healthcare solutions and improve accessibility.

Digital health promotional campaign for Baobab Circle’s Afya Pap app. Kakic Business provided the graphic design and instructional content to help patients track glucose and blood pressure readings manually on their mobile devices.

Visual Showcase

Services Used

Animation Services

Content Creation

Explainer Videos

Campaign Support

Explain Your Product Clearly

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