Sterling Group of Hotels Case Study

Supporting the Growth of a Hospitality Brand from a Single Unit to a Multi-Property Group. A long-term digital, content, and brand partnership with Sterling Group of Hotels — covering identity, marketing, media, and ongoing growth across multiple hospitality units.

Branding • Website • Social Media • Photography • Campaigns

PROJECT SNAPSHOT

Overview

Sterling Group of Hotels is a hospitality and tourism group based in Zimbabwe. The business began with a single unit — Sterling Boutique Lodge — and later expanded into a multi-property group. Kakic has worked alongside Sterling from its early stages, supporting its evolution into a structured group brand through design, digital presence, content creation, and ongoing marketing support.

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The Opportunity

As the business expanded, there was a need to:

• Establish a unified group identity
• Build visibility for individual hotel units
• Create a strong and consistent online presence
• Support marketing across multiple locations and initiatives

The challenge was not just building a brand, but scaling it across multiple properties while maintaining consistency.

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Brand Foundation

We supported Sterling from its early stages by building its visual identity.

Key work included:

• Logo design for Sterling Boutique Lodge
• Logo design for Sterling Group of Hotels

This laid the groundwork for a cohesive and recognisable brand as the business expanded.

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Digital Presence

We developed the official website to serve as a central platform for the brand.

Key features:

• Showcasing multiple hotel units
• Providing updated information for guests
• Supporting bookings and inquiries
• Reflecting the brand’s positioning and growth

We continue to update and refine the platform as the group evolves.

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Social Media & Content

We established and manage social media platforms for each unit within the group.

This includes:

• Creating accounts for individual properties
• Ongoing content creation
• Daily/regular account management
• Audience engagement and updates

This allows each location to maintain visibility while still aligning with the overall brand.

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Visual Content Production

We provide ongoing photography and videography to support marketing efforts.

Content includes:

• Property showcases
• Room and interior visuals
• Lifestyle and experience content
• Promotional visuals

These assets are used across social media, website, and marketing campaigns.

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Campaigns & Activations

We support Sterling across various marketing initiatives and public engagements.

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New Initiatives

We also supported the launch of the Sterling School of Hospitality.

Our role included:

• Logo design
• Branding
• Launch marketing campaign

This extended the brand beyond accommodation into education and training.

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Impact

Through ongoing collaboration:

• Sterling evolved from a single unit into a structured group brand
• Each property gained its own online presence and visibility
• The brand maintains a consistent and professional identity
• Marketing efforts are supported by continuous content and media
• The group is positioned across multiple platforms and initiatives

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Visual Showcase

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Services Used

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Build and Grow Your Brand with the Right Partner

We work with businesses long-term to build strong brands, consistent content systems, and scalable digital presence.

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