Marketing Case Study
Joina City
Strengthening the Digital Presence of Zimbabwe’s Most Iconic Shopping Destination
An ongoing creative and digital partnership supporting Joina City’s growth across social media, content, website infrastructure, and brand communication.
Project Snapshot
Project Snapshot
Overview
Overview
Joina City is Zimbabwe’s largest indoor shopping mall and one of the country’s most recognisable commercial landmarks. Managed by New World Property Managers, it operates both as a high-traffic retail destination and as a brand with its own audience and identity. Kakic partnered with Joina City to support and expand their digital presence through consistent content, platform growth, and ongoing creative collaboration with their in-house marketing team.
Gallery
Gallery
The Opportunity
The Opportunity
Joina City already held a strong position within Zimbabwe’s retail landscape. The focus was not to redefine the brand, but to strengthen how it communicates and operates digitally
-Build a more active and engaging online presence
-Expand visibility across multiple platforms
-Improve access to information for visitors
-Support ongoing marketing and communication efforts
At the time, the digital presence was primarily centered on a single platform, with room to grow in both reach and consistency.
Our Approach
Our Approach
Consistency First
A steady stream of relevant, high-quality content to keep the brand active and visible.
Platform Expansion
Introducing and growing multiple channels to meet audiences where they are
Collaborative Execution
Working closely with Joina City’s in-house team to align messaging and output.
What We Delivered
What We Delivered
Social Media Growth & Content
-Facebook growth from 5,000 to 50,000+ followers
-Launch of Instagram, TikTok, and WhatsApp Channel
-Ongoing content including:
Tenant highlights
Shopping suggestions
Event coverage
Seasonal campaigns
Website Redesign & Digital Infrastructure
-Modern, user-friendly website redesign
-Shop directory (frequently used by visitors)
-Leasing page with available spaces
-Ongoing updates and improvements
Design & Brand Support
-Signage design
-Press releases
-Promotional assets
-Campaign visuals
Event Coverage & Content Production
Coverage of key events & activations that occur at Joina City
Results
Results
Joina City’s digital presence now reflects the scale and activity of the physical space, with consistent content, improved accessibility, and sustained audience growth.
From 5,000 → 50,000+ followers
-Multi-platform presence established
-Thousands of monthly website visitors
-Stronger engagement across channels
Visual Showcase
Visual Showcase
Featured Videos
Flyers
Reels & Vertical Videos
Viral Tiktok Content
Services Used
Services Used
Build a Digital Presence That Matches Your Ambition
From social media and content to websites and campaign support, we help established brands build connected digital platforms that grow their audience and strengthen how they communicate.
