Westgate Cinemas Case Study

Launching and Growing a Modern Cinema Brand in Zimbabwe. A full-scale launch, marketing, and content partnership supporting Westgate Cinemas — from pre-launch hype to ongoing audience engagement and brand growth.

Marketing • Social Media • Campaigns • Photography • Videography

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PROJECT SNAPSHOT

Overview

Westgate Cinemas entered the Zimbabwean market as a locally owned cinema positioned to deliver an international-standard viewing experience. Kakic partnered with the brand from its early stages, supporting the launch, building its digital presence, and driving audience engagement through strategic marketing and content creation.

The Opportunity

As a new entrant in the market, Westgate Cinemas needed to:

• Build awareness before opening
• Generate excitement and anticipation
• Establish a strong digital presence from day one
• Attract audiences to a completely new entertainment destination

The goal was to ensure the brand launched with momentum rather than starting from zero visibility.

Pre-Launch Strategy

Before operations began, we focused on building anticipation and visibility.

Key actions:

• Pre-launch marketing campaigns introducing the brand
• Creating early awareness around the cinema’s arrival
• Generating curiosity and excitement around the location

Result:

People began visiting the site even before construction was completed, driven purely by anticipation.

Building the Digital Presence

We established Westgate Cinemas across key platforms:

• Facebook
• Instagram
• TikTok

From launch, these platforms were actively managed and used to:

• Share updates
• Announce movie lineups
• Promote offers and events
• Engage with audiences

This ensured the brand had an active and growing digital presence from the start.

The Launch Campaign

The official launch was supported by a coordinated campaign designed to maximise visibility and attendance.

Launch Event Coverage

We provided full photography and videography coverage of the official launch event.

Deliverables included:

• Event photography
• Highlight video (summary video)
• Content for social media and archives

Post-Launch Growth

After launch, our focus shifted to sustained growth and engagement.

Impact

Through a combination of strategy, content, and execution:

• Westgate Cinemas launched with strong public awareness
• Digital platforms grew rapidly from zero
• Campaigns generated real-world foot traffic and engagement
• The brand established itself as a modern entertainment destination
• Ongoing content continues to drive visibility and audience interaction

Visual Showcase

Services Used

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Launch, Grow, and Scale Your Brand

We help brands build momentum from day one and sustain it through strategic content and marketing.

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