Event Coverage
International Pairs Golf Tournament Media Coverage — Sterling Group of Hotels
Kakic Universe provided professional media coverage for Sterling Group of Hotels around the International Pairs Golf Tournament, capturing the atmosphere, key moments and Sterling’s presence within the event. The coverage gave the hospitality brand a polished visual record of its involvement while creating content that could continue supporting its visibility beyond the tournament itself.
Project Snapshot
Project Snapshot
Event-focused media coverage designed to capture both the tournament experience and Sterling’s brand presence.
Overview
Overview
During our 2019–2025 partnership with Sterling Group of Hotels, Kakic Universe provided media coverage around the International Pairs Golf Tournament. Our role was to document the event professionally while ensuring Sterling’s presence within the occasion was represented through strong, usable visual content. Rather than treating the assignment as simple event documentation, we focused on capturing the people, atmosphere, interactions and defining moments that communicated the character of the tournament and gave Sterling a valuable content asset after the event.
The Opportunity
The Opportunity
The opportunity was to turn Sterling’s presence around the tournament into a wider brand asset. A well-covered event gives a hospitality brand more than a record of attendance: it creates visual proof of participation in relevant social and lifestyle spaces, provides content for future communication, and helps audiences associate the brand with experiences beyond its hotel properties. The coverage therefore needed to feel natural to the tournament while still producing polished material Sterling could continue using.
Our Approach
Our Approach
We approached the tournament as both a live event and a content opportunity, prioritising authentic moments alongside polished brand-ready imagery.
Capture the Event Story
We documented the tournament as an experience, capturing the people, environment and moments that communicated what it felt like to be there.
Represent Sterling Naturally
The coverage incorporated Sterling’s presence within the event without forcing the brand into every frame, keeping the imagery authentic and usable.
Build a Versatile Content Library
We captured a mix of wider event scenes, interactions and detail-driven moments so the resulting content could serve multiple communication needs.
Create Value Beyond Event Day
The content was produced with continued use in mind, giving Sterling imagery that could support digital communication after the tournament had ended.
What We Delivered
What We Delivered
A focused package of event imagery and content documenting the tournament experience and Sterling’s involvement.
On-Site Event Coverage
Professional documentation of the International Pairs Golf Tournament and the activity surrounding Sterling’s presence at the event.
Event Photography
A varied set of photographs capturing participants, atmosphere, interactions and key moments from the tournament.
Brand & Lifestyle Content
Polished imagery connecting Sterling with the leisure, hospitality and social environment surrounding the tournament.
Post-Event Content Library
Reusable visual assets that extended the communication value of the event beyond the day itself.
Production Highlight
Production Highlight
The coverage was built around capturing the event as it naturally unfolded: participants, interactions, tournament atmosphere and key moments were documented while maintaining a polished hospitality-brand standard. The emphasis was on variety, ensuring the final content was not limited to formal photographs but also reflected the social energy and experience surrounding the tournament. This gave Sterling a broader visual library that could be used beyond immediate event communication.
Results
Results
The International Pairs Golf Tournament coverage gave Sterling Group of Hotels a professional visual record of the event while strengthening the range of lifestyle and experiential content available to the brand. The resulting imagery could continue supporting Sterling’s digital communication after the tournament, helping present the group as active within wider hospitality, leisure and social experiences rather than limiting its content solely to hotel rooms and properties. It also demonstrated the value of consistent event documentation within our broader multi-year content partnership.
Visual Showcase
Visual Showcase
Featured Videos
Campaign Gallery
Services Used
Services Used
Event coverage and photography used to turn a live sporting occasion into lasting brand content.
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