Joina City LED Screens Creative & Operations Support

Joina City operates multiple LED advertising formats, each with different dimensions, viewing conditions and creative requirements. Kakic Universe supported the team in understanding how the screens should be used from both a technical and creative perspective. We developed practical specifications and guidelines that could be shared with advertisers and content producers, then created example screen content to demonstrate the possibilities of the formats and help communicate their advertising value. As the volume of content and bookings grew, we also developed a custom tracking system that gives the team a structured way to monitor content progress, screen schedules, playtime and what is running across the different displays.

Large-format LED screens can be high-impact advertising products, but their value depends on more than simply having the hardware installed. Advertisers need to understand what content will work, designers need clear technical requirements, and the team operating the network needs visibility over what has been received, produced, approved, scheduled and played. Without that structure, unusual screen formats can become difficult to explain and content management can become increasingly manual. Our role was to help Joina City build the creative and operational framework around the screens so the network could function as a stronger advertising product.

We worked with the actual screen formats to understand how resolution, proportions, viewing distance and placement affected readability and creative execution. This was especially important for unconventional formats where standard social or landscape content could not simply be resized. We translated those learnings into clear production specifications and guidelines, while developing example content that showed how motion, layout and depth could be used effectively. In parallel, we developed a custom tracking system to help the team monitor content status, scheduled placements and playtime across the screens, creating a more structured operational workflow.

Joina City now has clearer specifications and production guidance for its LED advertising formats, making it easier to communicate requirements to advertisers and content creators. The example content provides a practical way to demonstrate what the screens can do, helping prospective advertisers visualise creative possibilities instead of evaluating the spaces only from dimensions and rate information. Internally, the custom tracking system gives the team better visibility over content progress, playtime and scheduling across the network. Together, the creative and operational support helps turn the screens from standalone hardware into a more organised, understandable and marketable advertising offering.