Marketing Case Study
Westgate Cinemas
Kakic Universe has worked alongside Platinum Entertainment on Westgate Cinemas from inception, helping build the brand from day one through intentional strategy, consistent content, major-release campaigns, event experiences, audience development and commercial partnerships. What began at launch has grown into an ongoing collaboration that continues to strengthen Westgate Cinemas as a recognised entertainment destination.
Project Snapshot
Project Snapshot
Overview
Overview
Kakic Universe has been part of the Westgate Cinemas journey from inception. Rather than stepping into an established brand, we worked alongside the cinema from the beginning—helping define how it would communicate, attract audiences and position itself within Zimbabwe's entertainment market.
From launch onward, our role has covered brand-building strategy, social media management, content creation, major-release campaigns, premiere experiences, event coverage and audience development. We have also helped attract sponsors and strategic partners for launches, watch parties and special events, while promoting the venue for private screenings booked by embassies, churches, organisations and private groups.
The result is an ongoing partnership focused not only on promoting individual films, but on continually building Westgate Cinemas into a strong, trusted and active entertainment brand.
The Opportunity
The Opportunity
Launching a new cinema required more than publishing showtimes. Westgate Cinemas needed a clear identity, a consistent public presence and a marketing system capable of building trust, creating excitement and converting major releases into memorable audience moments. From the beginning, there was also an opportunity to establish the venue as a platform for premieres, watch parties, sponsored experiences, group bookings and private screenings.
Our Approach
Our Approach
We combined long-term brand-building with always-on marketing, release-led campaigns, live experiences and commercial partnership development.
Always-On Cinema Marketing
From inception, we built a consistent content rhythm around weekly schedules, new releases, VIP experiences, concessions, promotions and cinema updates so the brand could remain visible, useful and recognisable.
Eventising Major Releases
We treated priority titles as cultural moments, developing premiere campaigns, red-carpet experiences, watch parties, giveaways, influencer participation, media coverage and live audience content.
Sponsorship and Partnership Development
We identified, pitched and coordinated sponsors and strategic partners for premieres, watch parties and special cinema events, creating collaborations that added reach, relevance and audience value.
Audience Development
We expanded communication beyond general moviegoers by creating opportunities for families, schools, churches, embassies, organisations and private groups to experience the cinema in ways suited to them.
Content Built to Convert
Reels, graphics, photography and campaign copy were designed to communicate atmosphere, urgency, showtimes, pricing and booking information clearly while keeping the brand energetic and accessible.
Commercial Campaign Support
We supported the packaging and promotion of sponsorships, cinema advertising, partner activations, group bookings and private screenings to help the venue generate value beyond standard ticket sales.
What We Delivered
What We Delivered
A connected brand and marketing system built from day one to grow visibility, audience loyalty and the commercial value of the cinema experience.
Social Media Management
Ongoing content planning, publishing, community-facing communication and campaign coordination across Westgate Cinemas' digital platforms from launch onward.
Campaign Content
Release graphics, reels, captions, schedules, promotional posts, audience prompts and giveaway content created to support weekly programming, priority films and the wider cinema brand.
Premiere and Launch Campaigns
Integrated promotion and event support for major movie releases, including red-carpet communication, watch parties, partner announcements, ticket giveaways and launch-day audience engagement.
Sponsorships and Strategic Partnerships
Sponsor and partnership development for premieres, watch parties and special events, with each collaboration structured to add visibility, audience value and commercial support.
Event Coverage and Photography
Professional photography, video coverage and real-time social content capturing premieres, festivals, watch parties, activations, guests and the overall cinema experience.
Private Screening Promotion
Marketing support for private and group cinema experiences booked by embassies, churches, organisations and private groups.
Sponsorship and Advertising Support
Campaign concepts, partner proposals and promotional opportunities supporting cinema advertising, sponsored premieres, watch parties and branded audience activations.
Community and Group Outreach
Targeted outreach and content supporting schools, families, organised groups and communities as important cinema audiences.
Results
Results
Since inception, the ongoing collaboration has helped establish Westgate Cinemas as a strong and recognisable entertainment brand. Consistent digital communication, intentional campaign strategy and event-led marketing have created greater excitement around major releases and positioned the venue as a go-to destination for premieres, watch parties and high-profile movie moments.
The ability to attract sponsors and strategic partners has extended campaign reach and strengthened the experience around special events. At the same time, private screenings booked by embassies, churches, organisations and private groups have reinforced the cinema's value beyond standard public showings.
During one reporting period, Westgate Cinemas' digital content reached 121,600 people. Beyond reach, the partnership has built a growing content library, stronger audience recognition and additional revenue opportunities through sponsorships, advertising, group bookings and private screenings.
Visual Showcase
Visual Showcase
Campaign creative, event photography and audience moments showing the brand Westgate Cinemas has grown into since launch.
Pictures from Westgate Cinemas
Services Used
Services Used
An integrated mix of long-term brand strategy, content, campaigns, partnerships and on-the-ground execution.
Let's Build Something Like This
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