Sterling Group of Hotels (Case Study)

Sterling Group of Hotels is a hospitality and tourism group based in Zimbabwe. The business began with a single unit — Sterling Boutique Lodge — and later expanded into a multi-property group. Kakic has worked alongside Sterling from its early stages, supporting its evolution into a structured group brand through design, digital presence, content creation, and ongoing marketing support.

As the business expanded, there was a need to:

Establish a unified group identity

Build visibility for individual hotel units

Create a strong and consistent online presence

Support marketing across multiple locations and initiatives

The challenge was not just building a brand, but scaling it across multiple properties while maintaining consistency.

Brand Foundation

We supported Sterling from its early stages by building its visual identity.

Key work included:

Logo design for Sterling Boutique Lodge

Logo design for Sterling Group of Hotels

This laid the groundwork for a cohesive and recognisable brand as the business expanded.

Digital Presence

We developed the official website to serve as a central platform for the brand.

Key features:

Showcasing multiple hotel units

Providing updated information for guests

Supporting bookings and inquiries

Reflecting the brand’s positioning and growth

We continue to update and refine the platform as the group evolves.

Social Media & Content

We established and manage social media platforms for each unit within the group.

This includes:

Creating accounts for individual properties

Ongoing content creation

Daily/regular account management

Audience engagement and updates

This allows each location to maintain visibility while still aligning with the overall brand.

Visual Content Production

We provide ongoing photography and videography to support marketing efforts.

Content includes:

Property showcases

Room and interior visuals

Lifestyle and experience content

Promotional visuals

These assets are used across social media, website, and marketing campaigns.

Campaigns & Activations

We support Sterling across various marketing initiatives and public engagements.

🏢 Exhibitions & Trade Shows

Stand design for events such as ZITF

Media coverage during exhibitions

Content creation for marketing and promotion

🎤 Official Launches

Media coverage for the Sterling Bulawayo Hotel launch and handover ceremony

Event photography and videography

⛳ Sponsored Events

Support for the Sterling International Pairs Golf Tournament

Live updates and live streaming during the event

New Initiatives

We also supported the launch of the Sterling School of Hospitality.

Our role included:

Logo design

Branding

Launch marketing campaign

This extended the brand beyond accommodation into education and training.

Through ongoing collaboration:

Sterling evolved from a single unit into a structured group brand

Each property gained its own online presence and visibility

The brand maintains a consistent and professional identity

Marketing efforts are supported by continuous content and media

The group is positioned across multiple platforms and initiatives